What’s your Mattitude? Avon Mattitude Liquid Lipstick Zero gravity. Infinite color. Meet Mattitude, our soft matte liquid lip that comfortably coats your pout with a weightless wash of high-impact, super-saturated color. Instantly command attention when rocking any of the 8 long-lasting shades that leave a velvety soft finish and a powerful impression. .14 fl. oz. BENEFITS • Featherlight, non-drying formula that lasts for hours • Micronized pigments release rich, vivid color on impact • Poppy seed oil and vitamin E nourish and smooth lips