Sigma Beauty Tutorials, Styles, and Online Product Shopping

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Sigma Beauty was founded in 2009, and quickly grew into a well-known international online beauty store. In December of 2012, Sigma Beauty opened its first brick and mortar store at the largest mall in the United States – the Mall of America, in Minnesota. With authorized retailers in 225+ countries, Sigma Beauty is today a global company with a marked presence in all continents.



Sigma Beauty’s mission is to provide beauty enthusiasts with the latest innovations in cosmetics, makeup brushes, and brush care accessories. We strive for exceptional quality, innovative function, and excellence in customer service. Sigma Beauty utilizes science and engineering to constantly challenge the beauty industry status quo and present our clients with state of the art products.



Innovating Beauty.

Sigma Beauty was founded in 2009 by Brazilian natives Rene Xavier Filho, a civil engineer with a Masters in Business Administration, and Simone Xavier, a veterinarian and researcher with a Ph.D in Molecular Biology.

Since its inception, Sigma Beauty’s product development has been highly influenced by its founder’s background in engineering and research. Forward solutions, function, and quality are the cornerstones of our products, and what sets us apart from traditional cosmetic companies.

Innovation shapes the history of Sigma Beauty. We have introduced many new functional concepts to makeup enthusiasts on makeup application and brush care. Our innovative nature is reinforced by the several patents filed and awarded to the company. Our high quality cosmetics, visionary brush designs, and state of the art brush care accessories have secured Sigma Beauty’s position as a leader in innovation.

Continually expanding, Sigma Beauty has one mission – to innovate beauty. It is our main strength and our most valued asset to exceed your expectations.