The history of Shiseido is not merely a story about products and services; it is also a story of a company taking a broader perspective to also consider aspects of culture and lifestyle, and seeking always to create new value. This is the true history of Shiseido. Here we explore the path of achievement Shiseido has followed for over 140 years since its founding in 1872 as Japan’s first Western-style pharmacy.
Exports Rose Cosmetics to Southeast Asian countries; starts full-fledged international business
Shiseido Graph replaces Shiseido Monthly
Listed on the Tokyo Stock Exchange
Begins sales in Taiwan
Completes Shiseido Kaikan (later renamed Shiseido Parlour Building)
Establishes Shiseido Cosmetics America Ltd.
Establishes Shiseido Cosmetici (Italia) S.p.A.
Opens Shiseido Research Labs in Yokohama (renamed Shiseido Research Center in 2000)
Establishes Shiseido New Zealand Ltd.
100th anniversary; establishes Shiseido Welfare Corp.; sponsors 1st Shiseido International Conference, Seminar on Light & Skin
Ofuna Factory completed (subsequently renamed Kamakura Factory, continued until 2015)
Establishes Shiseido of Hawaii, the company’s first overseas investment
Starts sales in Italy, as its first exports to Europe.
Establishes Shiseido Singapore Co., (Pte.) Ltd.
Establishes Shiseido Thailand Co., Ltd.
Establishes Shiseido France S.A.
Establishes Shiseido Deutschland GmbH
Establishes Shiseido Australia Pty., Ltd.
Establishes Hanatsubaki Award for Contemporary Poetry
Starts the commercial production of Shiseido-exclusive ingredient Bio-Hyaluronic Acid
Hosts Shiseido Exhibition of Advertising Art (Musée de la Publicité in Paris)
Establishes Pierre Fabre JaponCo., Ltd. a joint venture with Laboratories Pierre Fabre SA
Establishes Shiseido United Kingdom
Begins selling cosmetics in Beijing, China
Technological tie-up agreement with the city of Beijing
Creates braille versions of beauty (makeup) texts
Acquires CARITA（sold in April, 2014）
Formulates “Corporate Philosophy”(Reintroduced in 2011 as the Shiseido Group Corporate Philosophy under the banner “Our Mission, Values and Way.”)
Decides to completely eliminate the use of CFCs in all aerosol products
Acquires Davlyn Industries, Inc. in the U.S.
Completes elimination of CFCs
Establishes first manufacturing base in Europe
Establishes Shiseido Canada Inc.
Establishes Shiseido International
Establishes Shiseido America Incorporated
Establishes Shiseido Liyuan Cosmetics Co., Ltd., a joint venture in Beijing
Establishes Ayura Laboratories, Inc.（sold in August,2015）
100th anniversary of Eudermine
Holds exhibition: Paris-Tokyo-Paris Shiseido 1897-1997 la Beauté (Musée des Arts Décoratifs)
Establishes Shiseido Europe, Ltd.
Establishes joint venture Saha Asia-Pacific Co.,Ltd. In Thailand
Establishes joint venture Shiseido Dah Chong Hong Cosmetics Ltd.
Acquires Lamour’s salon business
Acquires Bristol-Myers Squibb’s salon brands in Japan
Announces The Shiseido Way (corporate behavior) and announces The Shiseido Code (corporate ethics and behavior standards)(Reintroduced in 2011 as the Shiseido Group Corporate Philosophy under the banner “Our Mission, Values and Way.”)
Establishes joint venture Shiseido Korea Co., Ltd.
Acquires Helene Curtis Japan
Holds exhibition: Born in 1872 SHISEIDO Meme, what it has created and what it transmits
Establishes contractual joint venture Shanghai Zotos Citic Cosmetics Co., Ltd. in Shanghai
All domestic Japanese and overseas factories earn ISO14001 certification
Holds Face to Face: Shiseido and the Manufacture of Beauty 1900-2000 Exhibition (Grey Art Gallery, New York University)
Retains Laboratories Decleor SAS in France（sold in April, 2014）
Establishes joint venture S&D Cosmetics Co., Ltd. in Korea
Establishes Shiseido Brasil Ltda.
Establishes holding company Shiseido (China) Investment Co., Ltd. in Shanghai
Establishes joint venture Shiseido Professional (Thailand) Co., Ltd. (SPT) in Thailand
Establishes joint venture Shiseido Malaysia Sdn Bhd
Begins Shiseido Female Researcher Science Grant
Establishes Shiseido (RUS), LLC.
First in the cosmetics industry to earn the Environment Ministry’s “Eco First Enterprise” recognition
Establishes Shiseido Cosmetics Vietnam Company Limited
Establishes SHISEIDO S.A. (Switzerland)
Establishes European Distribution Center
Establishes FT Shiseido Co., Ltd.
Establishes Tokyo Ginza Shiseido Building
Transfers headquarters functions to Shiodome Office
Announces corporate message: “This moment. This life. Beautifully.”
Opens the “Life Quality Beauty Center” Therapy Make-Up Institute
Opens corporate university Ecole Shiseido
Inaugurates Shiseido Vietnam Inc.
Establishes Shiseido Life Quality Beauty Centers in Shanghai, China and Taipei and Kaohsiung, Taiwan
Establishes Shiseido Hellas S.A. (Greece)
The first“Shiseido Beauty Specialists”started working